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A layout is the way in which text and images are arranged. When these elements are combined effectively, the memorability of your content, its visual impact, and the viewer’s experience will be heightened exponentially. Media such as books, websites, advertisements, and museum walls all use layout in different forms.
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testimonial is "a formal statement testifying to someone's character and qualifications." These usually come from customers, colleagues, or peers who have benefitted from or experienced success as a result of the work you did for them.
Testimonials are effective because they increase your conversion rates. ... But atestimonial is from a customer or client. They may be an unknown person to the reader, but they have personal experience with the product or service. Since they're a paying customer, the testimonial is authentic, like a review.